The Delicate Balance

There is a delicate balance between a product that is too broad and one that is too narrow. It's not easy to figure out where this balance will take place but there are experienced professionals standing by to help you. There are many companies on the internet which offer coaching and advice to their clients; I would suggest using one of them if you're not familiar with e-commerce. There are also dropshipping directories like Gogo Dropship which offer thousands of wholesale suppliers who can dropship your products for you. You really need to check and see if your niche idea can be dropshipped before you get your heart set on it.

You may ask yourself “how can I tell if my niche is too narrow?” Well, let me tell you and clear up any confusion you may be having on the subject. If I don't explain it well enough, please feel free to leave a comment and I'll try to clarify. A product niche is too narrow when you choose one specific brand of a specific product to sell on your website. For example, if you choose to sell a specific brand of designer jeans, you're making your niche too narrow. Maybe you should open it up a bit and include other styles and brands.

Perhaps your niche is too broad if you find it difficult to get hits to your website. Watch out and don't get overwhelmed.