Brainstorm, Research, Discuss, Then Dropship, In That Order

We get a lot of calls here at GoGo Dropship from people who are really interested in dropshipping, but they don't quite know how to find a product that sells. You see, the problem is that a lot of people get so involved with products they think are the next best thing since sliced bread that they forget to do their research on those products.

Please make sure that you are not choosing a product simply because you like it. Choose a product that is going to be useful and appealing to your customers as a whole. While I was going to college I was working in a fairly large craft store. I remember the day I walked in to see the freight I was to put out on the floor that day. In those boxes were some of the most hideous bags. The bag itself was useful enough but the design on some of the bags was horrific. I remember realizing right then that we were not going to be able to sell those bags very quickly.

What was the problem? Well, I think that the owner who ordered the bags did not look into the market surrounding her. Here she had a university blocks away from her store and a town full of younger generations and she was selling bags designed for older women.

Research had not been done, adding to the disaster. You see, had there been research into the competition it would have revealed that the local university bookstore was selling the exact same style of bags with better designs for a third as much as the craft store was trying to sell them for.

The lesson to be learned here is that research is a necessity to achieve success. Don't just wing it and assume that everyone has the same tastes as you; people need options and you need to give them good ones.